For regular listeners of my show reels, I tend to go for the excerpt approach, cramming in as much variation as possible. And that also lead me to split the show reel into two – more laid mixes and the up front stuff.
Now I have put together a version with my 10 favourites; a kind of Best of Bear. These are full versions, more or less, and hopefully show the range I do. I have tried to balance between completely original full vocal approaches and the more traditional doughnut type jingles that form the bedrock of a clients radio branding.
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Or, the Dos and Don'ts of Music for Advertising
Using music, especially sung jingles, has been the backbone of many a
commercial for as long as commercials have had backbones. Music sets a
mood, it sounds a fanfare and it fills in the gaps between words. In
fact, music has been used more as pointing between the bricks of the
script than it has been used in any other way. If you are going to use
music in advertising, using it right is important. Music is an
investment; just using it as some sort of glorified glue could be
viewed as a bit of a waste.
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Can't let things stand still too long!
If you haven't noticed, the site has had a little update in that I have made the top graphic a bit prettier. In my ambition to simplify, I kind of over did it! Oh, well
More importantly, I have updated the In Yer Face jingles showreel to include the tracks I have written for Branch Brothers and a seriously fun commerical for Darrel Else Furnishers.
Cant miss them - they are slap bang on the front of the reel!
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Not everything sounds that sexy when sung, and being faced with a product "Branch Brother's," a perfectly good solid name, my heart sunk.
Sometimes one should have more faith in one's singers!
This is the frist time I have used Vanessa Haynes, a soul singer with a growing reputation, and recommended to me by the dear Kim Chandler (who does not recommend lightly!)
Vanessa took my little bit of Motown, and made Branch Brothers sexy - a stunning performance. I am really pleased with this one.
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Isn't it nice when a client comeback for a refresh?
Darrel Else wanted something a bit different, something that stood out. Trouble is, we do that for all our clients! Giles at Q103 thought of playing around with a sort of rural cockney, which pretty soon developed into a bit of good old fashioned Skiffle, retaining the Darrel Else "I got that" line.
Instead of doing a straightforward "Studio" jingle, however, I decided we should take this live - set it in a club, or pub, or small folk venue.
A crowd was added, I made the sound live and a little more basic, et voila! A really original jingle that will see Darrel Else through several Sales!
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