I think it is particularly laudable for a college to commission a jingle - not the usual client, that is for sure.

In this case the jingle is doing the work of being attractive to a young audience. The words can then just sell the course. But, as colleges often cater for older students too, we also did solo lines and A Cappellas to be used on other ads.

And it has been so successful, that we now have a sequal for the new academic year:

And this is the old one: