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The word rental gives rise to a
whole selection of rather nice rhymes: Mental, incidental,
sentimental, coincidental ...
And in the jingle wot I wrote, the
sillier and worse fitting the rhyme, the better! I like
this one, it appeals to my sense of the ludicrous! Thanks
to Giles Channon at Q103 for coming up with the client
and daft words. I was responsible for the dead cow bell,
however.
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 Not easy writing a jingle for a
council. They need to be all things to all people or
they are not doing their job - and so does the jingle.
In this case we were initially advertising a website
where you can get help. However, I was keen that the
jingle had the possibility of life after that. This jingle
is pretty generic, therefore, but should be useable in
many situations just by being nice and friendly.
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Ooh! I got to sing one! We all like to relax
in a bathroom - Bubbles wanted us to write a jingle that was
as relaxed as their bathrooms.
So we did!
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 Black Pig
The first jingle we wrote for Black Pig was based around the idea of a blues or jazz singer in a club. Words by Giles Channon, this 50 second long performance really stands out.
A fresh approach was then called for. This time we went for a Rogers and Hammerstein style approach. A very English school teacher accompanied by smiling children.
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Up and happy jingles just work with certain
prudcuts really well. For some reason the black rubber things
on the corners of your car are one of those products!
Abbey Tyres for Happy Cars - I love that line! Thanks to Giles
at Q103 for the work!
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Dancing Bear is a company committed to good communications - communication through music, communication through words.
