"Extraordinary how potent cheap music is!"
Noel Coward, 1899-1973

I have been writing and producing music for commercials since the eighties, working for both national and local clients. It is fun to do, surprisingly satisfying and, I believe, gives the advertiser a real edge.

• Jingles make your product memorable
• They add consistency to your campaign
• They help to put you on the map

The size of your company is irrelevant when it comes to the effectiveness of a jingle. Jingles are great levelers; properly written and produced with the highest production values they work to bring your great product to your target audience.

A Note About Sound Alikes

Recently I have had a couple of conversations with clients concerning jingles being written to sound similar to an existing, recognisable commercial song. There are two issues here. Firstly if a track is written that is basically very similar to or the same as a track already in existence, this could be regarded as direct copyright theft. The second situation is where a track does not share exactly the same notes but is obviously attempting to sound like an existing track. This is often called "Passing off" and could also be construed as copyright theft.

Dancing Bear has a very simple policy. If you wish to use a commercial track, then we can licence it from the publishers and record a cover version that meets your requirements.

However, we will NOT write a track that tries to get round paying a licensing fee. If you can't afford the licensing (and believe me, most of us cant!) then let us write you an ORIGINAL piece of music that works for your brand, is legal, unique and does not make your company look dodgy.

What ever your views on composers' copyright, if a business is caught up in a copyright suit, the brand damage is incalculable!