There comes a time when you just got to have a change. For some it is dumping their entire wardrobe and starting afresh (bet that one has changed in the current economic climate), for others it is getting a new boss, or just repainting the old one.

And me? Well, I get fed up of my websites!

The best one I did for the jingles was probably my first. But since I cant find it, that has kind of ended that argument. My next couple weren't too bad (the art deco radio had something going for it). But my last one was just plain dull. I had this stupid idea that I was too old for silly. And that was silly in itself.

So here is my latest version. Subtle, huh?

Or, the Dos and Don'ts of  Music for Advertising

Using music, especially sung jingles, has been the backbone of many a commercial for as long as commercials have had backbones. Music sets a mood, it sounds a fanfare and it fills in the gaps between words. In fact, music has been used more as pointing between the bricks of the script than it has been used in any other way. If you are going to use music in advertising, using it right is important. Music is an investment; just using it as some sort of glorified glue could be viewed as a bit of a waste.