Christmas is over and the sales are already up and running - Now is a perfect time to think about which clients will benefit from a new Jingle this year, or even their first jingle!

With growth forecast at pretty much flat this year, clients will want their advertising to be catchy, familiar but also be a sound investment. Jingles hit the bullseye.

• For most clients I licence on a station by station basis allowing them to use the jingle for as long as they like - a strong investment in their future radio advertising. And if they are expanding the music can grow with them.
• Where possible, I will do full or near full lyric versions at no extra cost allowing you to create a strong "generic" commercial that can be used to strengthen the overall brand
• I can create different arrangement versions to suit the mood. For a solicitors, for instance, I can produce a solid corporate sound for the B2B side of the business while writing a gentler, more sensitive approach for the family law side of the company.
• I am as happy producing quirky or comedy jingles as producing straight forward crowd pleasers - if you have an adventurous client, you and I could have a lot of fun giving them a strong image while adding an extra smile to the station output.
• I use top singers both in the UK and in the US which means we can cover a lot of styles properly. I believe paying for great singers can make a huge difference to the perception of the client's brand - sounding silly is fine, sounding cheap benefits no one.
• I will turn round demos as fast as I can - if a client has expressed interest in music then it is only fair to get back to them with a strong idea as soon as possible.

Give me a call and lets talk about what we can do together this year. Music works a whole lot better when we work together on ideas rather than just kicking it my direction and hoping for the best - I wont let you down, but I cant read minds.

Happy New Year!